In just over two years, Brand Affinity Technologies has grown into the world?s largest celebrity talent marketplace with real-time data tracking on over 33,000 athletes & celebrities.

Understanding consumers? desire for celebrity access and information, BAT?s latest innovation, netBAT, transforms editorial content into fully engaging sponsored experiences with apps, content, social media, and more.

By expanding the most compelling editorial, netBAT gives users a reason to stick around, publishers enhanced content, advertisers valuable sponsorship opportunities, and an open door through which developers can bring fresh apps to full market.

Think of netBAT as engagement, relevancy, interactivity, reach and distribution built directly into the content users care about most.